Why another underwear company?

Underwear is a staple in every closet or drawer. Whether you're a woman or a man, we wear underwear every day. We started with diapers when we were babies. Then when we got toilet-trained we began using cloth underwear as we know them now. Underwear is so basic that even 7-Eleven and gas stations carry them on their shelves.

It is known that the fashion or apparel industry contributes to 10% of global greenhouse gas (GHG) emissions due to its extended supply chains and high energy consuming production. So why build another underwear company?

Well-designed for fit and function

The products we make are well-designed using materials that are performance tested and functional. It is our guarantee that our Lilies can last you for years without compromising its fit and quality. In this vein, we want to shift our consumers' mindsets that instead of buying $1 undies, you can invest in several high quality underwear that you can wear throughout the years. 

Responsible business

We are proud to share that we value responsible manufacturing; and, thus, work with suppliers who share these same values. Our manufacturing partner is certified for the following international compliance standards: Worldwide Responsible Apparel Production (WRAP) and Customs-Trade Partnership Against Terrorism (C-TPAT) 


Opportunities for women in our community

We aim to work with women and women-led companies when we can. Our prime example is our manufacturing partner, who employs women who reside in the factory's surrounding communities. They're women who work hard to bring food to the table and, aim to improve their living standards in time. They're women who teach young girls that they can manage their homes & families while making a decent living. They're women who make use of their resources to support their families' health and education.

Christmas 2018 festivities at our manufacturing partner's facility
Morning exercises to jumpstart the day

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