Lily of the Valley

Periods, Pregnancy, or Performance -- we are your innerwear essentials

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We launched new Serenity Lilies

Introducing our first lounge and casual wear collection, made with your lifestyle in mind -- comfortable and dynamic pieces you can wear any time.

Enjoy 15% off by using SERENITYLIVE at checkout and catch our IGTV to see our beautiful ambassadors' personal stylings.

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Discover Lilies

RELIEF LILIES

LIFE LILIES

FREEDOM LILIES

HARMONY LILIES

Serenity Lilies

A gift to breastfeeding mommas

Dear Momma,

You give so much to your little one. Here's something for you with your intimate breast care essentials

Get my Lilies

What our LOV community says!

So soft and comfy

Perfect 😍 So in love with this bra, so soft and comfy.

Anne | Pilot, momma of 3

Can't wait for my next period

I love the period undies. I like the one with the absorbent layers. Easy to wash also. Cannot wait for my next period.

Cherrie | sexy farmer

A warm hug

Thank you so much, it really felt like a warm hug in a box ❤️ I love everything about Life 003! It’s the comfiest bra I’ve ever worn throughout my pregnancy journey. Life 003 is really a boob saver. I fell in love!! ❤️😂 I feel very supported and secure — while still feeling sexy.

~ Barbara | first-time momma

Ultra comfortable

I just love it so much I keep wearing it kahit no period [on Relief Lilies]

Lei | director, creative artist

I feel beautiful

Very much appreciate how you do customer service
. By the way, my mommy boobs has [never] looked so beautiful with my Lilies 😍
Support is just great and the clip is perfect
.

Michelle | business owner

Do we really need period underwear?

We understand the need to feel secure, prepared, and absolutely worry-free. So we can enhance our way of life and strive to be at our best always.

Alteration Service

Our body and size can change as we go through our different phases. We're here to help you make conscious choices and prolong the life of your Lilies.

Learn more